Date of Release: 2023-04-13

Packaging is one of the important components for product export. Investing as much as possible in the packaging industry and improving the packaging of goods in accordance with the latest achievements of the world, especially in order to improve and expand exports, can be one of the influential factors in the growth of the country's industry and production.

Currently, Iran's food packaging is weak for competition and presence in the world markets. Many production units operate with worn out and old equipment. For example, Iranian saffron is exported to Spain in bulk and enters the world markets in this country with proper packaging and under the name of Spain. We must accept that Iran's food industry has an urgent need to use modern technology and improve the level of quality and packaging and use modern and up-to-date equipment in order to have a good presence and position in international markets, and this definitely requires the injection of appropriate liquidity into This section has

The country's packaging industry needs a fundamental transformation and a big leap and should be able to adapt and update itself with the standards of the world's packaging industry.

Our packaging is not yet fully self-sufficient and we have no choice but to import many of our packaging raw materials. All these things will definitely be affected by exchange rate fluctuations, and the increase in exchange rate will put pressure on producers.

Unfortunately, unlike other industries, the growth process of the packaging industry has not had a significant speed and change, although in the last few years this process has improved more. However, it should be noted that Iran's packaging industry is not in a favorable condition, and this has caused the loss of the international competitive market for many economic activists in our country. Every year, Iran incurs a huge cost for packaging imports, with proper investment and planning, this industry can be developed in the country, and in addition to entering global markets, it can create employment and create diverse job opportunities in the country. It is a little hard to believe, but Iran's packaging design and printing industry imports products such as juice envelopes, tea bag labels, and dairy envelopes from neighboring countries such as Turkey and the UAE, and this has made the UAE Iran's main product packaging. put your highest goal. We hope that this industry will also see a good change and make the market and business of young people and economic activists flourish. But so far we have talked about the lack of facilities. Now the question is, are all the problems from the side of the packaging industry? Is the loss of the international saffron and pistachio market due to the lack of advanced devices? It must be said that these are not unrelated to each other, but unfortunately, economic activists in Iran do not pay as much attention to the main part of the work, i.e. how to present their products, as much as they invest and pay attention to the production of a product. A successful production department should have a strong and professional advertising team along with engineers, facilities, etc. Today, in many famous international and domestic brands, advertising designers play a very important role in all fields and stages of work. The reason for this is that in branding, the way a product is presented is much more important than the quality of the product. If a good product is not introduced properly, it will be ignored

Creativity and ideation in packaging:

We have already talked about important principles in packaging and its role in advertising, and it is recommended that you read this article before starting to design packaging. By reading the article about packaging, you will realize that creativity is one of the very important principles that can multiply the sales of a product with the right idea. So when we say professional advertising and design team, it means a group of the most creative designers who add creativity to everything. Below you can see a sample of tomato packaging in Poland. It should be mentioned that the packaging of this product won the first place in Reddot 2012 packaging design. In this packaging, in addition to the fact that each box has a beautiful design, their arrangement together creates a very beautiful design. In addition to the creativity in the design, the materials and colors and the way to store the products have also been carefully examined and have made this farm sell very well. It is better for us to pay attention to the packaging of our products. Success will come easily. Do not doubt